In Frequence Inc., developing personas through in-depth research is essential for accurately representing diverse user types and enhancing the effectiveness of services, products, websites, or brands. This helps designers understand users' needs, experiences, and goals.

Client:
Mocha Ramen
Contracted by:
Frequence Inc.
Who is Mocha Ramen?
Mocha Ramen
Contracted by:
Frequence Inc.
Who is Mocha Ramen?
Mocha Ramen is a trendy ramen restaurant in California that offers unique, delicious dessert noodles with various sweet toppings. It caters to food lovers aged 26 to 40.
Project: Branding, Logo
Programs: Photoshop
Objectives:
Develop a complete brand, including the logo, and create web ad designs and animations.
Develop a complete brand, including the logo, and create web ad designs and animations.


Client:
Spic & Span
Contracted by:
Frequence Inc.
Spic & Span
Contracted by:
Frequence Inc.
Who is Spic & Span?
Spic and Span is a detailing service that not only provides detailed mechanical work but also offers a thorough cleanup for cars, especially "souped-up" cars that need extra attention.
Project: Branding, Logo
Programs: Photoshop
Objectives: To develop a complete brand identity, including the logo.

Client:
Cigol
Contracted by:
Frequence Inc.
Cigol
Contracted by:
Frequence Inc.
Who is Spic & Span?
Cigol is a smoke shop in the Southeast US that offers a variety of smoke options to help relieve stress, including anise, cinnamon, wintergreen, citrus, and more. Different nicotine strengths are available and affordable.
Project: Ad Banner Branding
Programs: Photoshop
Objectives: This was a group collaboration. Another designer created the persona, and I created the ad banner based on the branding provided, as shown below.

Client:
No Crumbs Left Behind
Contracted by:
Frequence Inc.
No Crumbs Left Behind
Contracted by:
Frequence Inc.
Who is No Crumbs Left Behind?
No Crumbs Left Behind, based in vibrant Austin, Texas, is a wonderful community event dedicated to serving delicious meals to children.
Project: Branding, Logo
Programs: Photoshop
Objectives:
This group project focused on developing detailed topic and logo ideas for a personal branding initiative.
This group project focused on developing detailed topic and logo ideas for a personal branding initiative.
